The Convergence of Brands!…An extract

……..Technically speaking, any registered trademark/name/logo is treated as a brand name. There are already millions of registered trademarks in the world and many more will be registered. However, in its true essence, brand is only a perception in the mind of a consumer. All corporate warfare, struggle to increase market share, boost sales, capture markets, expand regions, sustain growth and increase loyalty to product(s) or service(s) is actually a battle of brands. The brands battle to create a favourable perception in the minds of prospects. Thus, all brands are engaged in a battle of perceptions……..

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