The Convergence of Brands!…An extract

……..Technically speaking, any registered trademark/name/logo is treated as a brand name. There are already millions of registered trademarks in the world and many more will be registered. However, in its true essence, brand is only a perception in the mind of a consumer. All corporate warfare, struggle to increase market share, boost sales, capture markets, expand regions, sustain growth and increase loyalty to product(s) or service(s) is actually a battle of brands. The brands battle to create a favourable perception in the minds of prospects. Thus, all brands are engaged in a battle of perceptions……..

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The world of Brands

One fine morning I wake up by the loud alarms of my “Sony Ericcson CyberShot K790i”, turns the alarm off, turn off my “Mitsubishi” split, look at my “Citizen’s” wall clock (Wow! am on time! ), get up from my “Molty Ortho” foam (It’s hard to leave you but…) put on a “Habbit’s” teak-wood bed, wear my “Chen-one’s” slippers and get into the relax room. After getting done with my “Sensodyne” toothpaste, “Axe” Shower gel, I come out and dry myself to put on “Docker’s” Khakis and “Marks & Spencer” Shirt; a “Mont Blanc” cuffling,  a “Silkskin” tie and a “Hush Puppies” footwear.  I like to have “Kellog’s” cereals with “Nestle” milk in the morning accompanies with a “Lipton” tea. Before leaving home, I wear my “Brietling’s” wrist watch, put on “Azzaro”, lit a “B & H – Duty Free” ciggeratte and walk out to my “Suzuki” car outside.

Without even noticing, we are living in the world of brands. So much so that our lives are being governed by it. There are even more brand names involve in my brisk one hour of the mroning which I didn’t mention, like the “French” most couple exchange before parting or those invisible to the naked eye. 

Most companies have used the art of branding to their way up the leadership ladder. Building brand equity, brand recall, brand essence and brand focus on their way.

Procom.Net 2009 defeats terrorism

Procom.Net 2009 is being held today – on 2nd May, Saturday at FAST-NU Main campus amidst city violence and law & order insecurities. Two “Thumbs- up” to Ammar Faheem (, President Procom.Net, his entire team and the faculty of FAST-NU. Well done!!!

Originally scheduled to be a two-day event (30th April & 1st May), Procom was reduced to an abridged version by the ethnic violence that erupted in the city on the night of Wednesday. Gloom prevailed and the event seemed to be in doldrums. The participants were stuck and was waiting wih their fingers crossed to hear the new date, if any. There came Mr. Ammar with his excellent pressure-handling skills backed by his reliable team; and announced the new date. The timings are 9 a.m. to 7:30 p.m.

More than 400 participants comprising 150+ teams from all over the country thronged the 12 competiions being held.  Overall, the crowd has surpassed 800 figure. That includes representtaives from 10 or more sponsors, FAST-NU senior faculty members, industry executives, participants, students and visitors. I could see media people taking snaps as well but the media information is yet to come. 

These young bright individuals together have given a very strong message to all the terrorists and negative elements of the society out there….”We have defeated violence; We have defeated terrorism; We have defeated all conspiracies to sabotage our progress and We’ve beaten all the odds….We rise above all problems and we are the Champions, the future, the Winner”

I recall a song here, although its indian, but the intent here is to deliver the message

” Yahan kai hum sikandar……….hari baazi ko jeetnaaa humay ata hai !” 

Play Ball!!!

Trip to Dhaka

The plane landed 15 minutes before time. After going through the long queue of immigration, we had an ctive clearance session. The black fat lady with a coarse voice at the counter had some reservations about the company marketing stuff that passengers attending the e-banking conference were carrying. She tried to tell me something in Benagli and then said “Take it there!”, pointing to some distant place away from the exit door.

I thought she was stupid. We were supposed to leave the airport through exit, so I just picked my luggage and walked away. She did nothing. Probably seeing us off was not part of her duty. Those who walked in the direction of her finger later realized that she was not actually using her index. It took them 3-5 hours to understand that. Those stuck at the airport with their luggage couldn’t really explain to the customs people the need for banners, brochures and giveaways in a conference. I would recommend the airport authorities to have an intro class on events from me or on common sense by anyone sensible.

There are two exit terminals at Zia Airport. One to exit from the airport, the other to confuse people. Those who arrive and those who come to pick the arrived.  I used a taxi driver’s phone, who seemd really courtesous and forcefully gave his mobile in my hand, to call my partner who was waiting for me on other terminal.  After the call, the taxi driver all of a sudden knew english and asked me for 20 Tk for the local call, or probably cell phone rent for 60 seconds. Very Expensive.

Welcome to Dhaka, the capital city of Bangladesh!